I have written before about how too much sci-comm preaches to the converted, and whilst there is nothing particularly wrong with telling interested folks about interesting stuff, it is hardly going to change the world. But it is hard to engage the non-interested. They simply don’t turn up to science festivals, or science discussions, or science museums, or anywhere we happen to be doing science engagement, so we have to go to where they are and do it on their terms. I recently found a perfect spot - the steam room of my local swimming pool.
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